The architecture industry is experiencing one of its most significant transformations since the introduction of digital drafting. Across India, architects, facade consultants, developers, and design-led clients are increasingly moving beyond conventional design processes and embracing data-driven, performance-oriented, and computational approaches to architecture. At the center of this shift lies parametric architecture—a methodology that combines design thinking, algorithms,

The Rise of Parametric Design in India: How Sushant Verma Helped Shape a Movement (from Zaha Hadid Architects to rat[LAB] Studio) Sushant Verma—often regarded as a pioneer of parametric design in India—has been one of the central figures behind that shift. From his time at Zaha Hadid Architects (London) to research-driven practice and teaching across geographies, his journey has helped translate computational design from a global discourse into a thriving Indian ecosystem.

In today’s architectural landscape, facade design is no longer just about aesthetics—it’s about value engineering & sustainable iconicity.

We are proud to share that rat[LAB] has been prominently featured at Bharat Parv 2025, as part of the Council of Architecture’s showcase.

Finding the right architectural studio that blends innovation, technology, and sustainability is crucial in today's evolving landscape....

rat[LAB]India Celebrates 10 Years of Innovation and Excellence in Architecture and Design

Façade design is a vital part of every architectural project and needs to be approached through an analytical study of multiple...