The architecture industry is experiencing one of its most significant transformations since the introduction of digital drafting. Across India, architects, facade consultants, developers, and design-led clients are increasingly moving beyond conventional design processes and embracing data-driven, performance-oriented, and computational approaches to architecture. At the center of this shift lies parametric architecture—a methodology that combines design thinking, algorithms,

The Rise of Parametric Design in India: How Sushant Verma Helped Shape a Movement (from Zaha Hadid Architects to rat[LAB] Studio) Sushant Verma—often regarded as a pioneer of parametric design in India—has been one of the central figures behind that shift. From his time at Zaha Hadid Architects (London) to research-driven practice and teaching across geographies, his journey has helped translate computational design from a global discourse into a thriving Indian ecosystem.